A shop layout is described as ″a schematic sketch or plan for presenting items in a store so as to optimize sales,″ according to Merriam-Webster. Planograms are in-depth drawings of your store’s layout that focus specifically on the arrangement of the products for sale. A ″planogrammer″ is the name given to an individual who possesses these abilities.

A skill that is useful in marketing and the layout of shop space is called planogramming. You can also go old-school and physically draw your planogram with pencil and paper, or use programs like Photoshop or Google Docs to do it digitally.When it comes to the retail business, one of the visual merchandising tools that is commonly used is called a planogram.It is a diagram or model that shows the arrangement of retail items that are to be exhibited on shelves as part of the attempts to make the most amount of money possible.The amount of sales that is generated from the region that is being diagrammed is one metric that may be used to evaluate how effective a planogram is.Ī planogram is a diagram that demonstrates how and where particular retail items ought to be positioned on retail shelves or displays in order to enhance client sales. There are free and paid options available, although as with most software your paid options have more features.

Thinking of having a crack yourself? A quick online search turns up loads of options for planogram software, which can walk beginners through the process step by step. While the roles aren’t the same, their goals are – to encourage sales. Haven’t got the cash to splash on a pro? Entrusting the job to your visual merchandiser is a great next step. They know customer behaviour and sales goals inside-out, so it’s their job to make your store look good and perform well. If you’re a larger business with constantly rotating stock, engaging an in-house or contracted planogram specialist is a wise investment. Don’t get scared off by the level of detail required – while professional planograms are extremely in-depth, you can definitely go down the DIY route with a more simplified version that’s just as effective. No matter the size or scale of your retail operation, there is always a way to make a good planogram for it.

Retail stores that operate planograms